aftermarket.
2018 –- 2026

the brainchild of gino belassen and anthony fiorelli.

the “underground” brutalist galerie and italo-caffè concept was where BELHAUS was born. it was once a place to meet a friend for an espresso, inside what was secretly the private art studio of sherri and gino belassen. as their practices evolved, so too did the space…

with the gallery having it’s own independent space in uptown phoenix, aftermarket operated as the "gift shop and caffè" to the museum gallery, BELHAUS. it’s remained steady in its mission as a place to discover a curated selection of original artwork from local and international artists, but also a place to be inspired, connect, and create.

everything there was manual—from the machine, to the menu, to our beans, our syrups, and design build-out. everything by hand, made (and roasted) in house by our team. keeping the feeling of the studio alive, and felt.

-and we believe it was felt.

the menu typography was all handset, individual letters from a 1972 helvetica letra-set mounted onto a gessobord, and framed in steel. it hangs by the bar like a painting would, in disguise. our coffee beans, roasted by caffio. the syrups, in-house. the lumio and bizou are our staples. lumio was named after a small beach in corsica, and bizou, after our late studio *and shop* dog. long. live. bizou. the newsstand, meant to resemble a vintage parisian street kiosk that’d sell original drawings (or crêpes) along la seine, actually sells original works on paper, prints, objets d’art, and hosted rotating djs. from time to time.

the 6 (our suite number) is still the gallery logo, serving to represent our humble beginnings. upside-down, it’s a g. representing the guy behind it. everything was intentional, brutally honest, and true to us. all to tell a story. yet, you probably would not know…unless you read this…so! if you made it this far……i love you. and long. live. aftermarket.

grazie mille.
gino e fio